Dean & DeLuca announces collaboration with architect Ole Scheeren
Oct 14, 2016
STAGE to debut at Design Miami/ 2016
14th October 2016: Dean & DeLuca, the legendary New York gourmet market and leading international purveyor of fine food, today announced its partnership with one of the world’s most innovative architects, Ole Scheeren, which will see a prototype of his design for a unique food retail concept – titled “Stage” – unveiled at Design Miami/ 2016.
This exciting new collaboration fuses the authority of Dean & DeLuca with the creative force of Scheeren, to produce a cutting edge vision presented in the brand’s inaugural year as partner of Design Miami/.
German-born architect Ole Scheeren is internationally renowned for his highly innovative work. Scheeren designed the Prada Epicentres in New York and Los Angeles, and the remarkable CCTV media headquarters in Beijing when he was partner at OMA. Now at the helm of Büro Ole Scheeren, he has recently completed The Interlace, lauded World Building of the Year 2015, and Mahanakhon, Thailand’s tallest skyscraper. With Scheeren’s much anticipated Guardian Art Centre in Beijing and the DUO towers in Singapore due to open in 2017, he is currently working on multiple new projects across Europe, Asia and North America.
Known for his uncompromising practice and critical thinking, Ole Scheeren has now applied his approach to large-scale work towards the development of a unique food retail concept for Dean & DeLuca. At Design Miami/ 2016, Scheeren presents a prototype of his design for Stage: a glowing, pristine object in polished stainless steel with the undulating topography of a bespoke, high tech display system, created for the powerful celebration of the preparation and presentation of food.
Dean & DeLuca originated in 1977 when Joel Dean, Giorgio Deluca and Jack Ceglic opened their first grocery store in an industrial space on Prince Street in Soho, New York. In 2014 the company was acquired by Sorapoj Techakraisri, CEO of PACE Development, launching a process of reinvigorating the brand and developing its international expansion. The mission to recognize design as one of the three cornerstones of the brand’s identity positions Dean & DeLuca as a visionary player in the global food industry. Ole Scheeren has conceptualized this vision and created a powerful design, combining a strong contemporary identity with a diversified strategy of global specificity and relevance.
Stage will debut at Design Miami/ Nov 30 – Dec 4.
It will be located in the main exhibition tent of the design fair and will operate throughout the duration of the fair as its main and sole food partner.